Our digital marketing degree has been designed for people who want to shape the future of marketing through digital channels. Whether you’re an aspiring digital marketer or seeking to enhance your existing knowledge, this course will equip you with the skills you need for a successful career in digital marketing.
BSc (Hons) Digital Marketing
Course Overview
What makes studying at Arden University different is our commitment to vocational learning. Our innovative approach focuses on cultivating the technical competencies essential for success in digital marketing. Through a blend of theoretical knowledge, hands-on experience, and an internship programme incorporated into your degree studies in Level 5, you’ll develop the practical skills needed to thrive.
We are working towards obtaining triple accreditation from the Chartered Institute of Marketing (CIM), the Digital Marketing Institute (DMI), and the UX Design Institute (UXDI). Upon graduation, this will allow you to showcase your expertise and significantly enhance your employability.
Your assessments on this course have been designed to simulate real-world scenarios, ensuring that you can apply your knowledge and skills with confidence. From crafting social media strategies to pitching digital marketing campaigns, every assignment prepares you for the challenges of the industry.
Our bachelor’s in digital marketing isn’t just about acquiring knowledge – it’s about embracing diversity and fostering global perspectives. With case studies from around the world and mentorship from industry experts, you’ll gain insights into how digital marketing is practised across different cultures and contexts.
Unlock your potential as a digital marketing trailblazer. With our supportive learning environment and industry-aligned curriculum, the possibilities are endless.
Modules
Beginning with business fundamentals, the programme progresses to impart the technical competencies needed for a digital marketing career. It emphasises high-demand industry subjects like social media management, SEO, CX/UX design, content management, digital communications, brand management, and data analytics.
Digital Resource Hub
The Digital Resource Hub offers practical certifications to enhance your digital marketing studies. You’ll have access to free resources in web analytics, SEO, email marketing, social media marketing, digital advertising, website creation, copywriting, and graphic design from leading organisations such as Google, HubSpot, LinkedIn Learning, Adobe, and more. Additionally, the Hub features the latest podcasts, videos, and articles in digital marketing, making it a valuable resource for staying updated on industry trends.
Level 4
- Understanding Digital Marketing (20 credits)
- Content Production (20 credits)
- Audience Fundamentals (20 credits)
- Managing Social Media (20 credits)
- Building Digital Platforms (20 credits)
- Resource Management (20 credits)
Level 5
- Digital Advertising (20 credits)
- Search Engine Optimisation and Copywriting (20 credits)
- User Experience Design (20 credits)
- Digital Marketing Campaigns (20 credits)
- Research for Digital Marketing (20 credits)
- Digital Internship (20 credits)
Level 6
- Digital Marketing Analytics (20 credits)
- Global Brand Management (20 credits)
- Digital Marketing Strategy (20 credits)
- Strategic Customer Experience Design (20 credits)
- Digital PR (20 credits)
- Digital Marketing Showcase (20 credits)
Entry requirements
What you need to study with us
Our aim is to make learning as accessible as possible by ensuring that you can study your degree in a flexible and convenient way. That’s why we keep our requirements simple. All you need is a laptop or desktop PC (we recommend one running the latest version of Windows), and a good internet connection. Through ilearn, our online university campus in the cloud, you’ll be able to access your course calendar, support services, learning materials, and our online library containing thousands of ebooks, as well as tools for creating assignments, keeping notes, and collaborating with other students on your course.
Eligibility
To be eligible for our BSc (Hons) Digital Marketing, you must have:
- Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent
If you do not currently hold the above qualifications, we also offer this course with an additional foundation year, which is designed for students who need extra support when starting their degree course.
English proficiency
- IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent
- Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.
We also offer an internal English test for applicants who are unable to provide the above evidence of English proficiency.
Course fees and funding
Course fee breakdown
| Studying Online | Fee |
|---|---|
| Fee per level: | |
| Level 4 fee: | £5,500 |
| Level 5 fee: | £5,500 |
| Level 6 fee: | £5,500 |
Please note: Fees quoted relate to the intake that you enrol on (i.e. when you start your course), NOT your application date.