BSc (Hons) Digital Marketing with Foundation Year
Course Overview
This course is designed to develop your knowledge, skills, and experience by combining creative elements with digital techniques, where you will prepare for a dynamic career by learning to blend creativity with data-driven decision-making, all with a focus on customer satisfaction.
Course details and modules
Year 0
This foundation year serves as a preliminary phase within the four-year BSc (Hons) Digital Marketing program.
You will be introduced to the foundational principles of academic practice, enhancing your communication, critical thinking, and research skills.
- Social Media – 30 credits
- UX and App Prototyping – 30 credits
- Professional Life Practice – 30 credits
- Work-Based Learning – 30 credits
Year 1
In the first year, you will be introduced to modules that foster collaborative and experimental approaches, as well as entrepreneurship and enterprise skills. This will aid in the cultivation and demonstration of interdisciplinary working techniques, interaction, and innovative thinking.
You’ll have the opportunity to interact with industry experts, providing additional support and enhancing your employability and entrepreneurial skills.
- BSM22101 Marketing and the Digital Context – 20 credits
- BSM22104 Fundamentals of Business and Management Practice – 20 credits
- DIM22104 Web Design and Coding Basics – 20 credits
- DIM22105 Promotion and Communication Design – 20 credits
- PLP22103 Professional Life Practice – Developing your Practice – 20 credits
- PLP22106 Professional Life Practice – Exploring your Practice – 20 credits
Year 2
During your second year, you will put your subject knowledge into practice, working collaboratively to enhance your skillset and industry expertise through engaging in a work-based learning experience.
- Photography and Visual Creation – 20 credits
- Digital Psychology – 20 credits
- Enterprise, Innovation and Responsible Business – 40 credits
- Professional Life Practice – Applying your Practice – 20 credits
- Work-Based Learning – 20 credits
Year 3
During your last year, you’ll expand upon the knowledge gained in your first and second years, applying it to practical, real-world scenarios.In the final year project, you will have the opportunity to demonstrate the combination of theoretical knowledge and hands-on experience gained throughout the program.
You’ll be required to adopt a professional approach to time management and project completion in order to successfully complete your final year of studies.
- Professional Life Practice – Situating your Practice – 20 credits
- Applied Research Method: Emerging Technology, AI and Market Research – 40 credits
- Marketing Campaign Planning – 20 credits
- Independent Dissertation Project – 40 credits
Entry requirements
Applicants hould have at least one of the stated UK/international qualifications or their equivalent.
Qualification accepted:
Three A levels, grade C or above
Three vocational A levels, grade C or above
Level three Extended Diploma, grade MMM or above
National Diploma, grade DD or above
Advanced Diploma, grade C or above
International Baccalaureate, 24 points or above
VCAD fully supports T Levels as a new pathway to university study and will accept the relevant UCAS Tariff points for T Levels across all courses.
English Language Requirements
Students should possess a minimum of five GCSEs at grade C/4 or higher (which includes English) or an equivalent qualification.
Course fees and funding
Course fee breakdown
Not available.